Webinar: Strategies for Optimizing Patient Responsibility with Financial Counseling

With the new year comes new healthcare coverage.

For millions of workers enrolled in high-deductible health plans, the reality of paying upfront and out-of-pocket for healthcare services will be a difficult pill to swallow. This leaves providers to manage the sensitive, yet crucial conversations of collecting patient payments at the point of service.

Do you have a strategy in place? With more than one-third of the workforce enrolled in HDHPs in 2016*—and significant growth expected—your financial health is at stake.

Join us for our webinar, Strategies for Optimizing Patient Responsibility with Financial Counseling, and learn how to prevent patient responsibility from evolving into bad debt. We will discuss:

• Pre-registration and point-of-service collections – industry trends and Best Practice predictions
• The role of front-end Financial Counselors: Educate, Empathize and Empower
• Two providers, two processes: how an academic medical center and its sister community hospital customized the financial counseling function
• How to implement a structure and process in a resource-strapped environment

Presenters:

Sandy joined HFMA in 2013 as Director of Healthcare Finance Policy, Revenue Cycle MAP. She was previously President of Wolfskill & Associates, Inc., a firm dedicated to quality health care receivables consulting. Prior to founding the consulting firm in 1996, Sandy spent 15 years in healthcare financial management and consulting, including positions as Director of Patient Financial Services and CFO of a small community hospital. She also served six years in county government where she held a variety of management positions. Sandy is a fellow of HFMA and an Advanced Member of the Northeast Ohio Chapter, where she received the Follmer Bronze, Reeves Silver, Muncie Gold, and Medal of Honor Awards. Prior to joining HFMA, Sandra worked closely with the association to develop the Certified Revenue Cycle Representative (CRCR) study guide and certification process. Sandy currently serves on the National Uniform Billing Committee as HFMA’s voting representative and represents HFMA on the AHIMA Information Governance Task Force, the HIMSS Revenue Cycle of the Future Task Force and the ICD-10 Coalition. Additional areas of focus include coding, billings and collection, operations and other technology, and staff development.

Kristen has fifteen years’ experience in a variety of healthcare roles, from analyst positions with the PA Consulting Group and The Advisory Board, to spearheading corporate and international strategic planning at Aetna. She also served in director and executive positions for new concepts/businesses at Aetna. At Change Healthcare, Kristen leads the Financial Counseling initiative to help providers manage HDHP growth. She is a graduate of Duke University (BA/BA, Economics/Public Policy Studies) and has an MBA in Organizational Management from The Wharton School at the University of Pennsylvania.